Your business name will be one of the most important decisions you make when it comes to your branding and marketing efforts, as it’s how people will identify you and remember who you are. It’s important to put plenty of thought into this decision before settling on a name, because once it’s been made, it can be quite difficult (and expensive) to change it in the future. A bad business name can create confusion, waste marketing dollars, and even hurt your brand image overall, so read on to learn more about what makes a good business name and how to choose the right one for your company.
Why Your Business Name Matters
A name is important for the identity and business branding of your business. If you are just starting out, you should start by thinking about who your target audience might be. Next, do some research on what words people use to describe your product or service. Once you've got some ideas then it's time to narrow down your top two or three choices and conduct an online search with each choice to see which one will work best.
How to Choose the Right Business Name
Choosing your business' name is an important process. Your company identity and logo will be built around it, so it needs to have meaning and be memorable. Before you decide on a name, take some time to think about your business voice. What does your company stand for? What sets it apart from other businesses? Answering these questions will help you choose the perfect business name. Once you've found the right one, keep it simple by using only a few words that tell what your business is all about.
The Do's and Don'ts of Naming Your Business
The first thing to know about naming your business is that there are a few things you should avoid. You don't want to give yourself a goofy or difficult-to-pronounce name or choose a word that's too generic. Most importantly, you want to make sure your new business has a unique identity. This is where having an eye for design comes into play. Your logo and business voice are two important elements of your identity and should be thoughtfully created from the get-go.
These days, it can be tough to stand out from the crowd - especially if you're competing with big corporations for customers! That said, it can also be very rewarding when you see customers find your brand through social media platforms like Facebook, Instagram and Twitter. They might come across your business by chance and just click with what you have to offer. It takes a lot of work, but this style pays off in many ways. From branding campaigns to packaging designs and content marketing, businesses who invest heavily into their business voice will reap rewards from both satisfied customers and potential ones alike. If you want more tips on how to create a successful business voice (and ultimately save time), check out these three articles
How to Test Your Business Name
It can be hard to choose the perfect business name, but it doesn't have to be. Here are some easy ways you can test your business name:
- Create a Twitter account and see if your company is available as an handle.
- Test your domain name on Google and see if there are any current or past businesses with similar names.
- Create a Facebook page and see how many likes you get after one week. If not enough people know about your business, they won't like it.
- Pick up the phone and call five people who work in different industries to ask their opinion on your proposed business name. You'll find out what potential customers think before wasting time and money! Remember that when creating your business name, you need to consider:
- What do you want this business to represent?
- Who will buy from this business?
- Who will work for this business?
These are all important questions to consider.
Conclusion
Naming your business is just one of many steps that you must take to launch your business, but it is an important one. Think about what you want your business voice to be and how that will affect people’s perception of your business. Consider how you want to stand out from competitors and what values or qualities you want to convey with your company’s name. You may also want to do some research into the names of similar businesses that are doing well in your area so you can get inspiration for a new name. Whatever you decide, make sure it reflects who you are as an entrepreneur and aligns with your goals for success!
