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Business Branding & Identity

Adonis Selected Oil's Brand identity

Branding may be the most important aspect of your business, but it’s often not given the same attention as other areas, such as marketing or sales. Brand identity isn’t something you think about once and forget about; it needs to be maintained and nurtured in order to stay relevant. Apex Studios is here to help you create and project the image that you want for your business or to redesign and revamp so you can take control.

Logo Design

Your logo is the first thing people see when they look at your brand, so it needs to represent what your business stands for. It should be simple enough that it can be used in a variety of ways, but detailed enough that it doesn't get lost in the clutter.

Image Style

We want our clients to be able to stand out among their competitors. One of the best ways to do this is by having a strong company image style. No matter what platform you use, the images you share should reflect all the other aspects of your brand. Your image selection should reflect the tone you've set for your brand, in turn making your visual identity as strong as your written one.

Typography

Fonts are a major step to building your company brand. The font you choose in the beginning is going to help people identify your company. Think of it like a color; fonts have a major impact on how a business will be perceived. You'll want to make sure that they align with the image, tone and voice that you're trying to project. For example, if your company is serious or professional, consider using a more traditional typeface. However, if you're looking for something more fun or playful, then a more playful font might be a better fit!

Brand Redesign

A lot of companies are turning to brand redesign to update the company image, while others find it necessary to completely rebrand in order to stay relevant. In some instances, businesses choose to rebrand when they're nearing an anniversary or there has been an evolution in the industry. To know if you should explore a full redesign or not, think about if your company is reaching limits in its current space. Are you ready to create a brand new or updated image of your company? Has your business evolved and made some of your previous identity incomplete or irrelevant? Apex Studios has you covered with a full suite of rebranding offerings.

Brand Colors

Good color choices are an important part of any successful branding strategy. It is not always a straightforward task, though, so here are some questions to ask yourself in order to make the best color decision for your company. Which colors should I use? What colors are my competitors using? What colors will the audience associate with my business? What emotions do I want viewers to feel when looking at my brand? How does this impact my logo design and marketing strategies? Choosing colors that work well together and are appropriate for your industry is crucial. Colors also have different meanings around the world so be sure to research before making any final decisions. The point is that there are a lot of things you need to think about when deciding what colors you'll use for your company's branding!

Company Tone and Voice

Is your brand irreverent? What's the difference between silly and professional? Is it academic? Is it all of the above? Social media may be more casual than email. Email may be more formal than social media. It's fine to do that! But there should still be an overarching theme; keep your brand's mission statement in mind when promoting negative aspects of the brand and responding to negative comments. We'll help you find your business' voice with copy examples.

Building a Brand Identity Is Only the First Step

It takes dedication to keep up appearances for your business and brand. This is known as Active Brand Presence.

 

Apex Studios can help maintain your Active Brand Presence by helping to build your social media plan, connecting you to an army of marketing experts, and more.

Target

Having an Active Brand Presence means having a solidly established brand identity that is being actively maintained

Chat Bubble

Businesses with Active Brand Presence engage regularly with their clients and communities

Signal

Keeping clients abreast of changes, updates, new products/services, etc. is how you keep top of mind

View Icon

Visibility is key to making your business' presence known and valued, which in turn, creates brand advocates

Ready to show the world your brand's best self?

Book a Consultation Now

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No Code Solutions

Is your idea pretty straightforward, but you just need someone to actually execute it? 

Apex Studios can build your site on a per-page cost basis. Additional features may be added as need, so you only pay for what you need.

No Code Solutions

Is your idea pretty straightforward, but you just need someone to actually execute it? 

 

Apex Studios can build your site on a per-page cost basis. Additional features may be added as need, so you only pay for what you need.

No Code Solutions

Is your idea pretty straightforward, but you just need someone to actually execute it? 

 

Apex Studios can build your site on a per-page cost basis. Additional features may be added as need, so you only pay for what you need.

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Book a Consultation
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