Business Branding & Identity

Your logo is the first thing people see when they look at your brand, so it needs to represent what your business stands for. It should be simple enough that it can be used in a variety of ways, but detailed enough that it doesn't get lost in the clutter.

We want our clients to be able to stand out among their competitors. One of the best ways to do this is by having a strong company image style. No matter what platform you use, the images you share should reflect all the other aspects of your brand. Your image selection should reflect the tone you've set for your brand, in turn making your visual identity as strong as your written one.

Fonts are a major step to building your company brand. The font you choose in the beginning is going to help people identify your company. Think of it like a color; fonts have a major impact on how a business will be perceived. You'll want to make sure that they align with the image, tone and voice that you're trying to project. For example, if your company is serious or professional, consider using a more traditional typeface. However, if you're looking for something more fun or playful, then a more playful font might be a better fit!

A lot of companies are turning to brand redesign to update the company image, while others find it necessary to completely rebrand in order to stay relevant. In some instances, businesses choose to rebrand when they're nearing an anniversary or there has been an evolution in the industry. To know if you should explore a full redesign or not, think about if your company is reaching limits in its current space. Are you ready to create a brand new or updated image of your company? Has your business evolved and made some of your previous identity incomplete or irrelevant? Apex Studios has you covered with a full suite of rebranding offerings.

Good color choices are an important part of any successful branding strategy. It is not always a straightforward task, though, so here are some questions to ask yourself in order to make the best color decision for your company. Which colors should I use? What colors are my competitors using? What colors will the audience associate with my business? What emotions do I want viewers to feel when looking at my brand? How does this impact my logo design and marketing strategies? Choosing colors that work well together and are appropriate for your industry is crucial. Colors also have different meanings around the world so be sure to research before making any final decisions. The point is that there are a lot of things you need to think about when deciding what colors you'll use for your company's branding!

Is your brand irreverent? What's the difference between silly and professional? Is it academic? Is it all of the above? Social media may be more casual than email. Email may be more formal than social media. It's fine to do that! But there should still be an overarching theme; keep your brand's mission statement in mind when promoting negative aspects of the brand and responding to negative comments. We'll help you find your business' voice with copy examples.